Client: Scentsational Parfumes • Retail shop 2010 • Team: Nathaniel Kolbe, Lida Charsouli • Location: Southend on Sea, UK

The shop for parfumes and cosmetics seeks an identity in the Victoria Plaza shopping mall in Southend on Sea. The raspberry pink of the logo is used to draw in customers while it fades as the shelves become thinner, only to result in white when the thickness of the shelves becomes again substantial as they gain height. The grey band reaches the ceiling and frames the logo at the back of the long shop.